Men in Blue
The brief for this project was to create a cross media campaign that touched on a socia issue. I chose to touch on the subject of police in the media as a negative entity in today's society. These men should be seen as heroes for all they do to protect us and what better place to start showing that with children.
I chose to create a comic book that replaces the heroes we all know and love with police officers to show they are the true heroes. I also created a Mcdonalds box for the campaign as a business partner and a poster series to go into schools and high traffic areas that show heroic quotes with officers.
McDonald's Happy Meal