Phloem is a start up company that is soon to take over the logging industry. I served as the designer on this project to take the concept to a reality. I designed the logo, created the color pallet and mocked up designs for the app pages to bring the product to life. Since starting the project, phase one has been developed and they have started to market the app to get it into the logging industry in hopes it will become an industry standard tool to track lots of wood being hauled.