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STRATEGIC INNOVATOR, INSIGHTFUL CREATIVE

PROFESSIONAL EXPERIENCE

Realty One Group Inclusion | Culture & Marketing Director

Savannah, GA | September 2023 - Present 

 

  • Manage the day to day marketing content strategy including email design and development, social media, in house marketing materials 

  • Develop and implement the social media strategy for the real estate brokerage as a whole with a focus on recruitment of agents, education for clients and creating brand awareness.

  • Design and implement a brand awareness campaign for coastal Georgia across multiple platforms 

  • Develop the creation of a vendor marketplace to add revenue to the brokerage and connect real estate agents with vendors 

  • Coordinate brokerage wide events that range from educational opportunities to networking events and charity functions. 

Design Studio South | Lead Wedding Coordinator

Savannah, GA | June 2021 - December 2023 

 

  • Manage the coordination of luxury weddings from consultation and design to planning and day of event execution capturing the creative essence of the client and design personalized, luxury wedding experineces

  • Design and develop floor plans, layouts and timelines that capture the clients vision while  organizing vendors etc. to create a cohesive event

  • Source and manage vendors to execute the vision for weddings and events

  • Create social media and marketing material to create demand for Design Studio South as  premier destination wedding planners.

  • Curate personalized gift baskets for couples to hand out on their wedding weekend

 

Service Brewing | Creative Assistant

Savannah, GA | October 2021 - Present 

 

  • Assist the creative director of Service Brewing in developing and executing key revenue generating marketing initiatives

  • Design of event and marketing materials 

  • Event development, design and execution for in-house and charity events 

  • Developed a social media strategy and plan to increase brand awareness and content creation to generate additional brand love 

 

Rebecca Gardner Houses & Parties | Freelance Designer

Savannah, GA | March 2021 - Present

 

  • Create designs from email newsletters and social media content to invitations and beyond for Rebecca Gardner’s events to continue customer experience and create additional marketing touch points with the Houses and Parties brand

Gulfstream Aerospace | Specialist II,  Corporate Merchandising

Savannah, GA | March 2020- Present

  • Promoted based on strong performance and consistently exceeding expectation on delivery of business goals 

  • Elevated brand experience by leading the design,  creation and implementation of a new e-commerce solution to optimize usability and accessibility in order to create a more elevated user experience while providing a more seamless and robust inventory management system 

  • Developed and implemented an international gifting strategy which standardized custom gifting practices and ensures cultural relevance at all stages of the customer journey

Gulfstream Aerospace | Specialist I,  Corporate Merchandising

Savannah, GA | August 2017- March 2020

  • Deployed a full service in-house merchandising program to streamline and enforce management of global brand standards company wide

  • Sourced and managed luxury merchandise vendors to create a core and seasonal merchandise selection that brought the Gulfstream brand to life

  • Designed and managed pop-up stores which created a physical touch-point that allowed customers to interact with the brand across global events while selling over $100,000 worth of merchandise in just 4 days.

  • Established new project management processes to provide more effective customer support and in-turn, increased project intake and completion rate by 149% in less than 1 year

Gulfstream Aerospace | Brand Marketing, Intern

Savannah, GA | August 2016- August 2017

  • Designed print, promotional and event materials to support Gulfstream aircraft and Customer Support sales efforts

  • Worked collaboratively with senior designers to art direct customer facing projects such as the in-house magazine for the sales team to utilize as sales and retention tools

ATDC Georgia Tech | Graphic Designer in Residence 

Savannah, GA | April 2016- August 2016

  • Designed and developed brand identities including logos, presentations, websites, mobile app content and user-flows to assist start up companies to effectively communicating their business concepts to potential investors

Campus First - The Hue | Leasing and Marketing Manager

Savannah, GA | March 2015- June 2016

  • Managed a team of leasing agents to lease apartments and attend to the needs of the current residents

  • Created and implemented a strategic marketing plan to increase awareness of our community and attract potential residents 

  • Increased rental rate by $100+ in less than 12 months while maintaining 100% capacity annually

CONTACT: 

Email: samfhowarth@gmail.com

Phone: 570.994.6214

EDUCATION: 

Savannah College of Art and Design

BFA Graphic Design, Concentration Advertising 2013-2016

 

GPA: 3.72 

Honors: Cum Laude 

 

Study Abroad Lacoste, France Winter 2015

Chalene Johnson Marketing Impact Academy 

PROFICIENCIES:

Adobe InDesign 

Adobe Illustrator 

Adobe Photoshop

Aisle Planner 

All Seated 

Asana

Slack

Adobe XD

Invision

Microsoft Word

Microsoft Excel

Microsoft Powerpoint

SAP 

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