
SOMETHING BLUE
I designed this app as a spin off of an assignment in an entrepreneurship class where we created a business. I initially created a wedding planning business but later realized that in the day and age of Pinterest, many people like plan weddings on their own.
That's when I thought of Something Blue, an app that allows brides to not only plan and track everything for themselves, but it connects them with their bridal parties, family, friends etc. no matter where they are. It has a calendar feature to schedule everyones dress fittings, dinners, brunches and cake tastings. It also has to do lists, mood boards, picture albums and guest lists so everyone is on target. You can share what you want with whom you want or you can keep it all to yourself to stay on task Once the wedding is complete, you have a full log with pictures, moldboards, ideas etc. of all things wedding that you can look back on to remember one of the happiest times in your life.
I created the concept for the app as well as all the branding in illustrator and then created the prototype using Adobe XD.
PROBLEM
SOLUTION
Weddings are meant to celebrate the happiest
time in two peoples lives when two families become one. In today’s day and age, we all want everyone to be involved at every stage however, our families and friends are often spread across the country making it difficult to have all involved in the plans.
Create an app where the bride can create a
wedding party and share with all the family and friends that she wants. It will allow them to share photos, create events on a shared calendar, vote on favorite options, create mood boards and more! No matter how many miles are in between the members of the wedding party, they will be connected by this app. In addition, it will allow them all to have the “wedding journey” documented all in one spot.

Age Group: 20-35
Gender: Female
User Journey:
Meet Caroline. Caroline is a college graduate, age 26 that works as a business analyst for a firm in North Carolina. She was just recently engaged and is very excited to start planning her wedding but is worried that her family that lives 6 hours away will miss out on the planning of her big day. In addition, her bridesmaids, all friends from college, are spread around the country. As she started
the planning, she came across Something Blue, an app that can help everyone feel connected and share the parts of planning the perfect wedding. She invited her whole bridal party, her mom, grandma and her mother-in-law to join and they were all able to send pictures, add to lists, share calendars so they could plan all the major dates and no one missed a beat.
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