The objective was to create a campaign that kept the same style art direction and voice that tied all campaign pieces together. We did this while working in teams of two to capture the all American, hard working, tough guy that wears the Wrangler brand.
The solution that we came up with was a full spread magazine advertisement, a billboard and a bus stop poster with #BrushItOff as our tagline. This hashtag signifies the determination of the target audience who doesn’t let things get in the way of them doing their job, but instead they just brush it off and keep trucking on.
The idea with the hashtag is also to tie it in with social media posts (facebook, instagram, twitter) to create a full campaign across different mediums.